The Impact of the price of services of Digital Marketing Mix on Customers Attraction Field Study in the Egyptian Banking Sector

نوع المستند : المقالة الأصلية

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This research aims to detect the impact of the price of digital marketing mix on customer attraction in the banking sector in Egypt.
particularly trust customers' experience, cost, and ease of use. The questionnaire was distributed to 120 online
the main motivation for a customer is the cost which mirror of price in the digital marketing mix from the point view of the banking sector, also the price of services that is provided by the bank like (interest on a certificate, the interest of account, prices of bank statement, cost of going to the branch,........),
The problem is a great number of customer banks use the internet and these using not included banking access, usage so banks should work on attracting their customer to different services through digital marketing using service variables. From the questionnaires, the researcher reaches that independent variables (Price of services) in the digital marketing mix explain 63.4% of any change in the customers' attraction..

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