THE EFFECT OF PRICE SENSITIVITY ON CUSTOMER LIFETIME VALUE IN THE LUXURY INDUSTRY

نوع المستند : المقالة الأصلية

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كلية العلوم الادارية

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The aim of this study is to investigate the effect of price sensitivity on Customer lifetime value (CLV) in the luxury industry. It assesses the impact of four key price sensitivity dimensions—Quality Value, Time Value, Position Value, and Information Value—on four critical components of CLV—Psychological Value, Social Value, Financial Value, and Functional Value. Notably, this study includes customer views and attitudes regarding price sensitivity. The findings of this study are expected to considerably contribute to our understanding of purchase behaviour among Egyptian luxury customers, with important implications for marketers and industry decision-makers.
The aim of this study is to investigate the effect of price sensitivity on Customer lifetime value (CLV) in the luxury industry. It assesses the impact of four key price sensitivity dimensions—Quality Value, Time Value, Position Value, and Information Value—on four critical components of CLV—Psychological Value, Social Value, Financial Value, and Functional Value. Notably, this study includes customer views and attitudes regarding price sensitivity. The findings of this study are expected to considerably contribute to our understanding of purchase behaviour among Egyptian luxury customers, with important implications for marketers and industry decision-makers.

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